A bit of a history lesson: Google introduced its online shopping comparison website Google Compare in the U.K. three years ago. Google Compare is available in the U.S., although currently all you can search for is credit cards. Google is keeping mum on its possible entry into the auto insurance space. However, Google has already been licensed to sell auto insurance in more than 26 U.S. states after working on the project for the past two years, according to Forester Research blogger Ellen Carney.
To drive in Canada, auto insurance is required by law from coast-to-coast-to-coast; however, the cost for coverage varies significantly depending on which province or territory you live in. A recent report (2017) commissioned by Ontario’s Ministry of Finance detailed the average auto insurance premiums paid by drivers across the country, and the range in rates is considerable.
You might think that car insurance quotes for the same driver/car would be similar across all providers, but every auto insurance company has its own costs to cover, based on data about all of their existing users/claims. In fact, an insurance rate calculation has many subtle complexities to it and multiple factors contribute to the final rate you receive. Based on the information you provide for your driving profile a car insurance company will categorize your risk potential and calculate a personalized rate. Unfortunately, some factors are out of your control, but there are still a few that you are 100% in the driver’s seat for, so being in the know could save you money on your auto insurance policy. Here are seven factors that auto insurance companies will consider before offering you a personalized car insurance rate.

A couple of at-fault collisions, a few traffic violations or an impaired driving conviction is all it takes to get a high risk driver designation from an auto insurance company in Ontario. That sets you up for high auto insurance premiums for several years or perhaps worse, an outright cancellation or non-renewal of your existing Ontario auto insurance policy.
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No consideration of your driving experience: Some insurers will accept the fact that you can buy car insurance (with a newly received Canadian driving licence) but will treat you like somebody who has just got a driving licence and has no driving experience. If you are a young driver in Ontario, your rates can reach $250-$350 per month – not a very attractive scenario!
Discounts may offer another path to lower auto insurance prices for Brampton drivers. Most, if not all, insurers offer discounts, incentives and price breaks when a driver meets conditions. Insuring more than one car or combining home and auto insurance with one company may qualify you for discounts on those policies. Similarly, insuring more than one driver may lead to price breaks.
Many universities and colleges have partnerships with a major insurance company to provide cheaper car insurance to current students as well as alumni. They will usually offer other discounts if you bundle with home insurance, as well as priority customer service if you are contacting them for information or to make a claim. Call your school’s representative to find out what benefits you can get, and as always make sure you still compare their quotes in case you can save more money elsewhere.

Perhaps the worst kept secret or simply the best advice to finding cheap car insurance in Toronto is something you’ve heard over and over again: shop around and compare. Comparing car insurance quotes from multiple companies is one of the the best options available to save money and a simple, convenient way to accomplish this is by going online to do your research. In fact, some car insurance companies in Toronto will give you a 5 to 10 percent discount just by filling out your information and signing up for a policy online because you are saving them from using costlier resources. We’ll insert a shameless plug here and inform you that Rates.ca simplifies the online research process with a proven customized comparison tool that helps you obtain among the lowest car insurance policies on the market.

Young drivers qualify for discounts by successfully completing driver training programs that have MTO approval. Be sure to check the MTO site for revoked schools. Certificates of completion won’t be honoured by insurance companies unless a school has MTO approval. At time of publication, two Brampton schools are listed on the list of revoked schools. Some insurance companies also offer discounts to students who maintain honours level marks in high school.
For home insurance, there is a 20% reduction in deductible for every claims-free year in all provinces and territories. For auto insurance in Quebec and Newfoundland, there is a $50 reduction in deductible for every claims-free year up to a maximum reduction of $250. For auto insurance in all other provinces and territories there is a 20% reduction in deductible for every claims-free year to a maximum reduction of the deductible total.
But a new type of insurance policy has arrived in Canada that may be just the ticket to help out the high risk driver. Usage based insurance (UBI) has been adopted by several insurance companies in Ontario that are now placing data collection boxes–run by telematics technology–in the cars of their customers to track and record how they drive, including monitoring such things as quick turns, hard acceleration, braking and overall speed. Several Ontario auto insurance firms now present customers with a five to 10 percent discount to do a trial run. In the course of trying to establish a better driving record, having such objective data in the hands of auto insurance providers is bound to help the high risk driver who conforms to safe driving habits.
Here's what happens in case of a covered accident: First, you report a claim — online, or through your agent. If there's damage to your vehicle, you can choose your own repair shop or one of our preferred auto shops, which provide great repairs and guaranteed completion dates. Then, subject to the terms and conditions of your auto insurance policy, we pay for the damages. Our claim specialists help find repair facilities in your area, keep you updated on work being done, and process your claim quickly and efficiently.
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