Getting comparison insurance quotes is far different today than it used to be. Historically, it cost someone money to get a look at rates from a company. In their view, they were working to get you these auto insurance quote comparisons so they should be paid for this time, whether you go with a different company or not. Typically, a company would waive the quoting fee if you bought their plan.
Auto insurance is financial protection, and not just for the investment you made when you bought your car. After a really serious accident, bills for damage and injuries can easily reach into hundreds of thousands of dollars. If you happen to cause such a wreck, the victims could sue you. In the worst case scenario, assets such as your savings and home could be seized.