A bit of a history lesson: Google introduced its online shopping comparison website Google Compare in the U.K. three years ago. Google Compare is available in the U.S., although currently all you can search for is credit cards. Google is keeping mum on its possible entry into the auto insurance space. However, Google has already been licensed to sell auto insurance in more than 26 U.S. states after working on the project for the past two years, according to Forester Research blogger Ellen Carney.

Perhaps the worst kept secret or simply the best advice to finding cheap car insurance in Toronto is something you’ve heard over and over again: shop around and compare. Comparing car insurance quotes from multiple companies is one of the the best options available to save money and a simple, convenient way to accomplish this is by going online to do your research. In fact, some car insurance companies in Toronto will give you a 5 to 10 percent discount just by filling out your information and signing up for a policy online because you are saving them from using costlier resources. We’ll insert a shameless plug here and inform you that Rates.ca simplifies the online research process with a proven customized comparison tool that helps you obtain among the lowest car insurance policies on the market.
Insurers determine your rates based on the year, make, model, engine size, and age of a vehicle. More expensive cars, less safe cars, and commonly stolen cars can cost more, as insurance is based partly on how likely your car is to get stolen, how much it would cost to replace it, and the cost to repair it after a crash. Vehicles with the highest safety ratings have lower insurance rates.

Although rural backroads and small-towns in Ontario do have their own unique hazards, owning and driving a car in an urban area, like Toronto or Ottawa, carries significantly higher risks for everything from traffic accidents to theft to minor fender benders. Due to the higher risk associated with cars in the city, car insurance is generally more expensive in city centres.
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Usage-based insurance (UBI) is another new technology that is also becoming more popular where you pay your insurance based on when and how you drive. You install the necessary tracking device on your car and it, along with a GPS, monitors your driving behaviour. The data is examined when your policy is up for renewal, and usually looks at the following:

As a resident of Ontario, you will automatically qualify for a 5% discount on eligible coverage* if you complete a car insurance quote using our online quoter right now. The personalized quote will also be emailed to you so you can refer to it at any time. If you want to save up to an additional 25% on your premium, download and use the TD MyAdvantage app!

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